Coca Cola and the Happiness Machine

Yes, a high-fructose, corn syrup-based soft drink that is currently under attack for being a significant contributor to the obesity epidemic has gone on the Happiness offensive.  First, watch this delightful video, then keep reading.

Coke = Brand Mastery

I must admire Coke for their masterful work in Brand Management.  I mean, how can you hate a product that makes you smile like this?

What’s YOUR Brand?

I think there’s a lesson here — but it’s not about sugary soda. It’s about things YOU can do, every day, to enhance your “brand” in the world, and change the impact you have on other people:

Do the unexpected. Share joy. Do things that give people a reason to smile. Send flowers. Serve “community food” that brings people together (like pizza or a long sub). Be random. Create a positive environment. Give hugs. When people ask you for something, occasionally give them more than they asked for. Laugh. Share with friends.

Yes, I may be a Coca Cola Grouch when it comes to their product, but I LOVE their message. Share some Happiness today!